Foundation provides online curriculums from teachers to home-schooling parents. The subscription based solution allows users to find the right price for their needs and comes with access to an easy to follow web app with all their learning material. The entire Foundation Curriculum is online, making it simple to access with any device from any location. My task was to come up with a fresh new responsive website and web application.
The founder of Foundation had a developed product and clear mission: Build a Biblical Worldview in the Formative Years. The existing website and web app were lacking in helping to accomplish that mission. It was difficult to find the right pricing depending on what you were looking for.
It didn't take long to understand what needed to be done to ensure the website matched the mission. Through intuition we knew focusing on four main user groups would capture all of the customers interested in using the Foundation curriculum. This helped establish the UX of key user flows and reusable components that would save time during development. The four user groups are Private Schools, Churches, Families, and homeschool Co-ops.
Old Foundation Worldview website.
With the old site feeling a bit dated I wanted to come up with a more approachable and energetic feeling. By introducing simple shapes that could be applied in a variety of bright colors, angles, and sizes I was able to set the tone of the site to feel more fun and youthful. These shapes paired with thoughtful badges and custom icons gave the site a great foundation to be built upon.
Flexible pricing allows each user group to easily purchase the number of seats that fits their needs for their desired curriculum. The pricing table provides a transparent price with no hidden fees once the user is committed to purchasing any curriculum. Once the user has selected the number of seats they are directed to check out and purchase the curriculum.
Flexible pricing model allows customers to purchase what they need.
Our core user groups could now easily find the perfect curriculum and create the perfect pricing plan for their needs. After account registration and check-out, the online curriculum is available for them at any time on any device. I also took the lead on the UI/UX for that project but don't want to show valuable information the client has worked so hard to build and maintain.
If you'd like more information on this project, please reach out and I'm happy to cover that piece of the project. Below are more pages that feature the front end of the site.
Keeping the site simple and the content easy read.
